Labubu Toy Creator Enters Top 100 Billionaires List

The creator of the "Labubu" toy has become richer by $20 billion in one year. He has been included in the list of the world's 100 richest people. He ranks 85th in the Bloomberg rating. He has surpassed Bezos and Buffett.

As a reminder, the character of the doll was created by Hong Kong-born designer and writer Kasing Lung. In 2015, he began writing a series of short stories called The Monsters, which was heavily influenced by Scandinavian mythology. In 2019, Lung Jiasheng signed a contract with the Chinese company Pop Mart, which began producing dolls based on his characters.